Privacy Policy

STOA LLC (“Forma Dekor,” “we,” “us,” or “our”) operates the Forma Dekor website (the “Site”), Shopify-powered storefront, and related services (collectively, the “Services”).

Last Updated: May 11, 2026
Effective Date: May 11, 2026

This Privacy Policy explains how we collect, use, disclose, and protect your personal information, as well as your rights and choices. By using our Services, you acknowledge that you have read and understood this Policy.

1. Summary

Who we are
STOA LLC, operating under the brand Forma Dekor.

What we collect
Personal information you provide, data collected automatically through Shopify and related technologies, and information from third parties.

Why we collect it
To process orders, operate and improve our Services, provide support, personalize your experience, deliver marketing, and comply with legal obligations.

Who we share it with
Service providers (including Shopify, Klaviyo, Meta, and Google), logistics partners, and authorities when required by law.

Your choices
You may opt out of marketing, manage cookies, and exercise applicable privacy rights at any time.

2. Information We Collect

2.1 Information You Provide

  • Contact information: name, email, phone number, shipping and billing address

  • Order information: purchase history, payment details (processed securely via Shopify Payments or third-party providers; we do not store full card details)

  • Customer support communications: emails, chat messages, and inquiries

  • Marketing preferences: email/SMS subscription status

  • User content: reviews, photos, and testimonials

2.2 Information Collected Automatically

Through Shopify and integrated tools, we collect:

  • Device data: IP address, browser type, operating system

  • Usage data: pages visited, time on site, clicks, cart activity

  • Transaction data: purchases, order value, timestamps

  • Cookie & tracking data: identifiers, pixels, and similar technologies

2.3 Information from Third Parties

We may receive data from:

  • Shopify (e-commerce platform and analytics)

  • Klaviyo (email and SMS marketing)

  • Meta (Facebook/Instagram), Google, TikTok, Pinterest (advertising and analytics)

  • Payment processors and fraud prevention providers

  • Shipping carriers and fulfillment partners

3. Cookies, Tracking & Analytics

We use cookies, pixels, and similar technologies to:

  • Operate and maintain the Site

  • Remember your preferences

  • Analyze performance and usage

  • Deliver and measure advertising

Session Recording & Analytics

We may use tools such as Shopify Analytics, Microsoft Clarity, or similar technologies to understand user interactions (e.g., clicks, scrolling, navigation). Sensitive fields (such as payment details) are masked.

Advertising Technologies

We use:

  • Meta Pixel

  • Google Analytics & Ads

  • TikTok Pixel

  • Klaviyo tracking

These tools may process identifiers and browsing activity to deliver personalized advertising.

By using our Services, you consent to these technologies as described.

4. How We Use Personal Information

We use your information to:

  • Process and fulfill orders

  • Provide customer support

  • Operate and improve our Services

  • Send transactional communications (order confirmations, shipping updates)

  • Send marketing communications (where permitted)

  • Personalize your shopping experience

  • Detect and prevent fraud

  • Comply with legal obligations

5. How We Share Information

We may share your information with:

  • Service providers: Shopify, Klaviyo, payment processors, fulfillment partners

  • Advertising partners: Meta, Google, TikTok, Pinterest

  • Professional advisors: legal and financial advisors

  • Authorities: when required by law

  • Business transfers: in case of merger, sale, or restructuring

Certain data sharing for advertising purposes may be considered “sale” or “sharing” under applicable privacy laws.

6. Sale & Sharing of Personal Information

Under certain U.S. state laws, sharing data with advertising partners may be considered “sale” or “sharing.” This may include:

  • Identifiers (IP address, cookie IDs)

  • Browsing behavior

  • Purchase activity

You have the right to opt out of this activity.

7. Your Rights & Choices

Depending on your location, you may have the right to:

  • Access your personal information

  • Request correction or deletion

  • Opt out of targeted advertising or data sharing

  • Withdraw consent for marketing

Marketing Opt-Out

  • Email: click “unsubscribe”

  • Cookies: adjust browser or site settings

  • To delete all your data: please contact us at support@formadekor.com

8. Data Retention

We retain personal information only as long as necessary to:

  • Fulfill orders and provide Services

  • Meet legal and tax obligations

  • Resolve disputes and enforce agreements

9. Children’s Privacy

Our Services are not intended for individuals under 13. We do not knowingly collect personal information from children.

10. Security

We implement appropriate safeguards to protect your information, including encryption and restricted access. However, no system can guarantee absolute security.

11. Third-Party Services

Our Site may contain links to third-party websites or tools. We are not responsible for their privacy practices.

12. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be reflected by the “Last Updated” date. Continued use of the Services constitutes acceptance of the revised Policy.

13. Contact Us

For questions or privacy requests, please contact us via email at support@formadekor.com or through our Contact form.